Campaign setup & targeting
The Paid Ads package includes one Google Ads or social media ad campaign, audience and keyword targeting, and service-area targeting so the campaign focuses on people your business can serve.
PAID ADVERTISING
Capture urgent demand without paying for noise.
Search and social campaigns shaped around service value, territory and intake capacity—then connected to landing pages, calls, inspections and the work your team actually sells.
LIVE CUSTOMER JOURNEY
01
Urgent search
Capture
02
Qualified call
Verify
03
Booked inspection
Connect
WHAT YOUR SERVICE INCLUDES
Focused campaigns. Clear accountability.
Conversion tracking
Track useful actions from advertising so campaign decisions go beyond traffic alone.
Monthly optimization
Campaigns are reviewed and optimized monthly. Targeting and campaign decisions are refined around performance and your business priorities.
Room to expand
The Growth Digital Marketing package supports multiple paid campaign platforms and twice-monthly strategy meetings. Essential combines paid advertising with local and technical SEO, Google Business Profile optimization, monthly social posting and a review growth strategy.
Each advertising package includes a monthly ad budget; the amount and campaign scope depend on the package. See package and budget details →
BUILT FOR YOUR BUYER
Specialized from first search to sold job
HIGH-INTENT CAMPAIGNS
Connected to qualified opportunity
QUALIFIED-CALL TRACKING
Connected to qualified opportunity
REVENUE CONTEXT
Connected to qualified opportunity
WHY SPECIALIZATION MATTERS
Generic marketing misses the real decision.
Foundation Marketing Experts starts with the customer situation, the economics of the service and the handoff to your team. That changes what we build, what we measure and where we put the next call to action.
Lead volume alone
Cheap leads can become expensive when they are outside your area, wrong for your services or impossible to contact.
Intent control
Campaign structure separates urgent homeowner needs, service lines and territories so budget follows value.
Closed-loop learning
Sales outcomes teach the campaign what a worthwhile opportunity looks like—not just what earns a click.
THE CONNECTED APPROACH
Built to move demand forward.
Each stage answers a different business question. Together they create a clearer path from the first sign of a problem to a qualified conversation with your team.
Define value
Set service priorities, job economics and geographic limits.
Capture demand
Build focused campaigns and landing experiences around intent.
Protect response
Track calls, forms and speed-to-lead across the handoff.
Reinvest
Move budget toward qualified opportunities and sold-work signals.
WHAT THE WORK INCLUDES
Media, landing pages and follow-up move together.
We watch the entire path so a campaign is not declared successful at the click. The useful unit is a real homeowner opportunity your team can inspect and close.
- Search and paid-social strategy
- Service-specific landing pages
- Call recording and lead qualification
QUALIFIED
DEMAND
DEMAND
Ready to build a stronger growth foundation?
Let’s look at your visibility, competition and lead journey—and find the clearest place to start.
Email us →